National Fieldays in New Zealand is the Southern Hemisphere's largest agricultural event
and the ultimate launch platform for cutting-edge technology and innovation across a range
of sectors including civil and construction equipment taking place 12 - 15 June.
Over 56 years, Fieldays has long established itself as a major event in New Zealand. It takes
place at the114 114-hectare Mystery Creek Events Centre, attracting every year local and
international exhibitors and visitors. The event traditionally served the agriculture sector, but
over the past 20 years, it has grown significantly beyond the agricultural space.
In 2024 Fieldays welcomed 106,000 visitors over 4 days where around 1000 exhibitors
showcased their products, technology and insights.
MIMICO, which has been exhibiting at Fieldays for 14 years, participated to the 2024 edition
with a larger than usual new look site designed to showcase its new partnership with CASE
Construction Equipment. It exhibited 29 machines, of which some 60% were CASE
products.
On site were 8 sales representatives and all of the senior management team from MIMICO,
as well as representatives from CASE, who included Geraint Williams, Commercial Manager
New Zealand and Alvin Lim, Business Director ANZ and SEA at CNH Industrial.
The Fieldays event is an opportunity for many customers to catch up with the MIMICO team,
and this year they were able to experience something new with the introduction of the CASE
product offering, getting a feel for the quality and proposition of the equipment on display.
The event was a critical opportunity for MIMICO to raise awareness and equity for the CASE
brand with many long-standing customers.
The MIMICO site also offered a licensed bar and hearty catered food well suited to the rustic
winter setting – a feature MIMICO is known for and often draws many customers to join its
team for lunch or take shelter from the cold weather.
For MIMICO the 2024 Fieldays was the most successful event ever its outstanding stand
being one of the busiest in the equipment street. The notable addition of the CASE product
front and center was a strong statement and produced results.
CASE Construction Models on display: