This May, CASE Construction Equipment is set to captivate attendees at NAMPO Harvest Day 2024,
the largest agriculture exhibition in the Southern Hemisphere. Last year, nearly 82,000 visitors
flocked to NAMPO Park near Bothaville. This year’s event, running from May 14th to 17th, promises
an even more impressive showcase of the latest agricultural innovations, machinery, and
technology.
At the heart of CASE Construction’s participation this year is the bold and vibrant "Make Some
Noise" campaign. Originally born within the bustling world of construction where silence signals a
halt in productivity, this campaign also resonates within the agricultural sector. Every roar of a
machine and every clang of metal aren't just noise—they are clear signs of growth and productivity.
“Being loud is a good sign—it usually means business is booming," says Johann Viljoen, CASE's
National Retail Manager. "Our 'Make Some Noise' campaign really embraces this lively spirit. At CASE
Construction, we're not just another company; we're your partner, committed to keeping the
industry's wheels turning, loud and proud.”
This year, despite NAMPO's exhibition rules against actual noise, CASE Construction is taking a
unique approach to embody the campaign theme.
“If we can't make noise audibly, we'll make it visually. And what better way to visually 'shout' than
through the vibrant, expressive art form of graffiti?” explains Viljoen.
The CASE Construction stand will feature a dynamic display of graffiti, turning functional machinery
into a canvas of urban art that will hit the rural heart, ensuring our message is both seen and felt in a
memorable, artistic manner. It also promises to make our stand one of the most photogenic spots at
NAMPO.
Adding an interactive twist to our exhibit is the 'Make Some Noise Challenge Game,' a fun and
interactive experience where participants can step into a soundproof booth and see how much noise
they can make, measured in real-time on a digital leaderboard. Prizes await daily winners, making it
a thrilling challenge for all ages.
“It's our way of creatively sidestepping the rules to make some noise and turn heads,” shares Viljoen
with a laugh. “We also want to ensure that our stand provides entertainment and fun for the whole
family, making it a memorable visit for everyone.”
Further elevating our presence, this year we're turning up the volume at our stand by showcasing
the latest in backhoe loaders, excavators, skid steer loaders, wheel loaders, and graders. Our
dedicated sales team will be available to provide expert advice and help visitors understand how
CASE equipment can enhance their agricultural operations.
Tickets for this ground-breaking event are available from TicketPro, with discounted entry fees for
online purchases. The gates open daily from 07:00 to 17:00, offering ample opportunity for visitors
to explore and experience the innovations on display.
Join CASE Construction Equipment at NAMPO 2024 for an experience that’s louder than ever before.
We look forward to seeing you there and making some noise together!