Sunway Marketing, CASE Construction Equipment dealer in Malaysia, recently hosted two impactful dealer road show events in Johor Bahru. These events, held on October 2nd and from October 4th to 5th, 2024, aimed to bolster awareness among potential customers, particularly in Muar, where the company seeks to expand its customer base.
The primary objective of these road shows was to introduce and familiarize the construction sector in Muar with CASE’s robust machinery. By showcasing the equipment at the JB Branch, Sunway Marketing provided attendees with the opportunity to see and experience the machines firsthand.
The events attracted over 50 customers in total, reflecting a strong interest from the local construction community. Attendees had the chance to view and demo three key models:
In addition to the machine displays and demos, the events featured engaging activities such as promotional giveaways, including caps as souvenirs, which added a fun and memorable element to the experience. The road shows were not only well-attended but also productive in terms of business development. Sunway Marketing generated hot leads and successfully signed one order, marking a positive outcome for their efforts.
These events underscore Sunway Marketing’s commitment to expanding its reach and enhancing customer engagement in the construction sector. By bringing their equipment directly to potential customers, they have set a strong foundation for future growth in the region.