Beach Care Project

The cleaning and ecological activities involved the following locations:

• Rovigliano Beach – Campania, Italy, 2020
• Carini Beach – Sicily, Italy, 2021
• Foce Varano Beach – Apulia, Italy, 2021
• Petite Afrique Beach – Cote d'Azur, France, 2021
• Paloma Beach – Cote d'Azur, France, 2021
• Des Fourmis Beach – Cote d'Azur, France, 2021
• Posidonia Green Festival – Barcelona, Spain, 2022
• Platja dels Prats de Vila-seca - Tetrágona, Spain, 2022
• Assouinde Beach and Assinie Beach - Ivory Coast, October 2023

The operations on the Italian and French beaches were also carried out with a CASE 621G Evolution Wheel Loader.

This powerful machine (172 horsepower, 13 tons of weight) turned out to be the perfect partner for beach cleaning and ecological maintenance activities thanks to its special skeleton bucket (a three-cubic-meter grated-bottom bucket), that works like a sieve, allowing waste to be retained and clean sand to be released.

The Project aimed to raise awareness of the need for an eco-friendly management of the beach ecosystem. At the same time, it carried out cleaning operations under its brands CASE Construction and Case IH. Beaches are an extremely important environmental and social resource capable of creating a positive impact on a country’s tourist industry and economy in general.

In the Ivory Coast, Beach Care Project involved families and primary school children for one week with activities on beaches addressing the protection of the environment in order to raise awareness among local populations in regard of the fight against the proliferation of waste, in particular plastic waste. All of this was in collaboration with the NGO JAH LIVE.