Values and Vision

CASE is here for you

You can take pride in the name on your CASE machine. It’s backed by nearly two centuries of productivity and performance.

CASE Construction Equipment and your CASE distributor are here for you, not only when you buy the machine, but also after you put 1,000 or 10,000 hours on it. More than that, you can count on CASE and your CASE dealer for the ultimate ownership experience — productive equipment, expert advice, flexible financing, genuine CASE parts and prompt service.

Our Values and Vision

Real progress belongs to realists, to the “roll up your sleeves and get the job done” types.
We help them with real world solutions, made for the challenges they face every day.

The Road to the Future, since 1842

Whatever life demands, however tough the job, we never forget who we are.

We trust in our heritage and our people.

Because we know there is only one road to the future:

the road we are building together, since 1842.

Customer Focus

CASE takes customers seriously – so seriously, in fact, that we invite equipment users to participate in defining and improving new products.

We involve CASE and competitive customers in our projects to:

help us better understand their needs
work with us to develop and test new models that respond to those needs.

Developed with you

The Global Product Development process includes:

Workshops with the product development team
Customer visits and surveys
Analysis of customer input
A test period during which customers use prototypes of the new models and report on their usability
Integration of customer feedback into final product designs

Your needs, your solution

The process results in construction machines that not only deliver great performance and efficiency, but also meet the identified needs of the operators who use the equipment. CASE has included this customer involvement in developing our most recent line of loader/backhoes, skid steer loader and compact track loader product lines.

Constant improvement

Customer input has guided improvements in serviceability, visibility, stability, power, ease of transport, extended time between refueling, noise reduction and cold-weather starting, just to name a few.