CASE Construction Equipment delivers sustainable Roadshow Experience
CASE Construction Equipment completed its 2023 European Roadshow with a two-day, sustainability-certified
event, in Derbyshire, UK in September.
The company welcomed UK and Northern European dealers, the construction media and more than 200
customers to the final leg of this year’s Roadshow, following well-received events in Germany, Italy and
France throughout the Summer.
CNH Industrial, through its CASE Construction Equipment brand and in line with its sustainable development
engagement policy, had committed to achieving a sustainable event, as a pilot project for its ISO
20121 certification. ISO 20121 is an international standard for organisations that want to demonstrate
their commitment to sustainability in the planning and implementation of events.
The standard is based on three principles of sustainable development: ethical-social, economic and environmental.
It supports the achievement of SDGs-UN (Sustainable Development Goals-United Nations)
objectives and is in line with CNH Industrial’s sustainable management policy, strategy and objectives.
With the purpose of ‘Breaking New Ground’ it is an innovative approach to the management of company
events.
All environmental, social and economic aspects of the event were analysed and acted upon to minimise
their impact. This included land conservancy, waste management, containment of emissions, sustainable
procurement and improvement of the social and economic impact on the communities involved.
“ISO 20121 provides for performance monitoring, always with reference to the principles and policies
adopted by the organisation,” said Daniela Ropolo, Head of Sustainable Development Initiatives, CNH
Industrial. “It allows us to correctly identify and manage the lessons learned from the event, in order to
use them in the planning for subsequent activities.”
This focus on the environment was extended to the equipment on display, with customers able to trial
two all-electric mini excavators and a prototype electric compact wheel loader. The loader, called the
12EV, uses a powerful 23kWh battery pack to drive the transmission and hydraulics, delivering up to six
hours of continual use on a single battery charge. It will be launched to customers across Europe by the
end of the year.
CASE now offers two electric mini excavators. The CX15EV was launched earlier this year and the 2.5-
tonne CX25EV will be available in the coming months. In both cases, the mini excavators are capable of operating
for a working shift between battery charges, with as much, if not more power and performance
than conventional diesel-powered models.
CASE has also expanded the range of diesel models available to customers across Europe. With the launch
of the D-Series mini excavator line, the company has increased the number of models from seven to an incredible
20 machines, between 1-6 tonnes operating weight. This includes a zero tailswing option for every
weight sector and four mini excavators with a two-piece articulating (TAB) main boom. CASE now offers a
mini excavator to suit every application, in every market sector, across every territory.
The company also presented its new CX75E, a 7.5-tonne midi excavator with a two-piece articulating
boom (TAB). Offered alongside the 7-tonne monoboom-equipped CX70E, the CX75E allows CASE to provide
complete coverage of all sectors of the midi excavator market across Europe.
Customers had the opportunity to try a range of E-Series crawler excavators and the recently-launched ESeries
wheeled excavator line. With four models, the wheeled excavator range includes two conventional
tailswing and two reduced tailswing machines, with operating weights of 14-17 tonnes. The equipment on
display also included compact and full-size wheel loaders, along with a first opportunity for many to see
the latest CASE C-Series grader, complete with electro-hydraulic controls.
Developed for small job sites in a wide variety of applications, from landscaping to grounds maintenance,
agriculture to construction, the prototype TL100 mini track loader attracted attention and appreciation at
the event. The compact machine offers a combination of manoeuvrability and power and few visitors could
resist the opportunity to put the machine to the test.
CASE had stations explaining its range of connectivity services, demonstrating how telematic systems such
as SiteWatch can save money and reduce unexpected downtime on site. The company was also supported
at the event by suppliers Geith and Sampierana, providing customers with advice and information
concerning buckets, attachments, tracks and a range of other components.
The Roadshow provided visitors with the ability to try their hand at the famous CASE Rodeo operator
challenge. Using a CX25D mini excavator, with a scoop attached to the bucket, operators had to pick up
golf balls and deposit them inside waiting road cones, spaced around the machine. This had to be carried
out against the clock, combining speed and accuracy, with fingertip control of the machine.
“With so many new and improved machines on display, the CASE Roadshow provided an incredible
opportunity for our customers and our dealers to meet and to try the very latest equipment. They were
also able to catch a glimpse of the future, with our growing electric line-up,” said Ivona Nicol, Marketing
Manager for Northern Europe.
“More than that, the Roadshow provided CASE and CNH Industrial with an exciting opportunity to create
our first certified ISO 20121 sustainable event. We were able to assess and refine every aspect of the creation
and implementation of the Roadshow and we have been delighted with the results and with the
feedback from everyone who attended.”