CNH introduces new Genuine Parts packaging and anti-counterfeiting labels

The Company is phasing in the introduction of new packaging and labelling for its Genuine Parts, which now feature the new CNH logo. The packaging reflects the company’s focus on sustainability across its products’ lifecycle with the use of environmentally friendly, reusable and recyclable materials, and limited use of plastics. In addition, chipboard as been replaced with compact cardboard, which provides better protection for the Genuine Parts during transport.

Together with the new packaging, CNH is also introducing anti-counterfeiting measures, such as progressive numbering and encryption of Genuine Parts labels. This enables Dealers to easily identify counterfeit parts by scanning the labels with the CNH Genuine Parts scanner app on their mobile devices. This technology will protect customers from unwittingly purchasing counterfeit parts that could reduce the efficiency of their machines, ensuring they can rely on the peace of mind that comes with Genuine Parts.